The Twitter Problem: We Love This, But What Are We Going to Do For Money?
So here's my plan for YOU Twitter: Squeeze the Twitter API into a money stream. Give everyone a few months to complain, negotiate, and seek other options and then DO IT.
View ArticleSorry, Nobody Reads Your Blog: Get Over It and Get On With It!
The big big big client, that I can't talk about yet, doesn't read my blog at all. The CEO could care less about my Twitter followers or tweets. What the "focus of my next few months" client cares about...
View ArticleYour Cloud of Tweets – What Are You Going On About Now?
I think in the age of massive irrelevance and spam we must self-evaluate and self-correct. Because if WE become spam, we're part of the problem, and we should be unfollowed.
View ArticleWhat’s My Superpower as a Digital Marketer?
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
View ArticleTeens on Social Media – The Kerfuffle.
So have you read the young man’s piece on social media that’s burning up the net? Andrew Watts wrote a salient and insightful piece on his use, and his peer group’s use of social media. A Teenager’s...
View ArticleEmpire Building with Social Media: What You Should Be Doing
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend...
View ArticleTwitter Power Strategy
Growing a Twitter following is tedious and boring. You follow a bunch of people, hope they follow back, then you unfollow all the people who didn’t follow you back so you can open up slots to follow...
View ArticleYour Referral Networks – Building Content & Social Momentum
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via "related...
View ArticleWhat’s Wrong With Twitter?
Twitter is hard to figure out. Most people will give up and discourage you from using Twitter. But it is still the most relevant social network for building and generating influence online.
View ArticleTwitter Guide: The PowerUser Edition – Tweetdeck
Twitter is all about the rapid exchange and release of information. If you don't have a strategy for managing the overflow of tweets you will never catch on to the beauty of Twitter.
View ArticleAs Twitter Has Gone to Algorithms – Our Reach and Engagement Has Been Killed...
UPDATE: My October Twitter stats are in. And, while I grew my audience by almost 600 followers my tweet reach averaged 0.5%. And I got an average of 1 link click per day. I’m not sure where all the...
View ArticleWhat’s Driving Your Traffic? Do You Know Your Top 4 Sources?
How do you know what to focus your marketing attention on if you don't know what's driving traffic to your site? Often we focus on "social media" or "digital marketing" as the driver of traffic and...
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